A new study has proven something true that we have been complaining about for the better part of two years now.
North Carolina State University’s Department of Computer Science recently conducted a study looking at how many liberal and conservative candidate emails made it to the inbox versus going to spam.
While most liberal emails made it through, as the election cycle got closer, as much as 75 percent of conservative emails landed in spam.
The study, “A Peek into the Political Biases in Email Spam Filtering Algorithms During US Election 2020,” offers a deep look into the bias that we are seeing saturate email.
Those of us who send out conservative newsletters have complained about this issue for years.
In fact, this all started about six years ago with social media, where our reach on sites like Facebook and Twitter was drastically reduced.
That bias started to seep into email algorithms when triggered by specific words in the headlines or subject lines.
The study created more than 100 email accounts on Gmail, subscribing to a total of 130 different candidates on both sides of the aisle.
The study reported, “We made several important observations in our study. For example, as an aggregate trend, Gmail leaned towards the left while Outlook and Yahoo leaned towards the right.
“Yahoo retained about half of all the political emails in inbox (up to 55.2% marked as spam) while outlook filtered out the vast majority of emails (over 71.8%) from all political candidates and marked them as spam.
“Gmail, however, retained the majority of left-wing candidate emails in inbox (< 10.12% marked as spam) while sent the majority of right-wing candidate emails to the spam folder (up to 77.2% marked as spam).”
It “further observed that the percentage of emails marked by Gmail as spam from the right-wing candidates grew steadily as the election date approached while the percentage of emails marked as spam from the left-wing candidates remained about the same” in the days leading up to Election Day.”
Google, of course, dismissed the allegations, but the numbers do not lie.
I can say from experience of our newsletters that my opening and/or reading the newsletter has little impact, as it ends up in my spam folder the majority of the time.
If and when Republicans take back Congress, this is an issue that should be atop the agenda.
The censoring of the right must stop.
Source: Fox News